Global Social Media Manager 100%
Curaden AG
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Your tasks
- Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other relevant platforms.
- Define a unified brand voice while tailoring sub-identities for regional markets and channel-specific audiences.
- Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
- Lead the creation of a social-first content calendar aligned with product launches, campaigns and educational initiatives.
- Partner with creative, product and regional teams to produce native, platform-optimised content such as video, reels, carousel posts, stories and short-form audio.
- Identify, onboard and nurture Key Opinion Leaders across key markets and develop collaborative campaigns that strengthen credibility and reach.
- Implement effective community-management processes covering monitoring, engagement, crisis response and loyalty programmes.
- Use social listening tools to capture insights, sentiment and emerging trends, and feed relevant findings back to product and R&D.
- Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
- Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.
- Act as the global hub for social media, working closely with regional marketing, PR and e-commerce teams.
- Coach local market managers on best practices, ensuring consistency while respecting cultural nuances.
Your profile
- 5–7 years of experience in social media, ideally within consumer health, beauty, FMCG or an international consumer brand.
- Proven experience developing and scaling social media strategies across multiple markets and accounts.
- Bachelor’s degree in Marketing, Communications, Business or a related field; a Master’s degree is an advantage.
- Fluent English, written and spoken; German and/or French is a strong advantage.
- Strong knowledge of social scheduling, analytics and listening tools, as well as Meta Business Suite, TikTok for Business, YouTube Studio, LinkedIn Campaign Manager and emerging platforms.
- Experience building and managing relationships with KOLs, scientific and dental professionals, influencers and lifestyle creators.
- Strong strategic and analytical skills, with the ability to translate brand objectives into data-driven social strategies.
- Confident presenting insights, recommendations and performance results to senior and executive stakeholders.
- Strong visual sense and copywriting skills, with the ability to create compelling stories around oral self-care.
- Strong project-management skills and the ability to manage multiple launches, deadlines and cross-functional stakeholders simultaneously.
- Proactive, collaborative and hands-on, with the ability to balance strategy, creativity and execution in an international environment.
Curaprox convinces with
- meaningful and varied work with the opportunity to make a visible impact
- the chance to grow together with an ambitious, fast-growing company
- a dynamic and collaborative working environment with a personal, approachable culture
- trust, ownership and the freedom to contribute your ideas and shape your area of responsibility
- opportunities to develop professionally, take on new challenges and grow your career
- an environment that values initiative, collaboration and entrepreneurial thinking
- attractive employee benefits and employment conditions
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